Why SEO?

What is SEO?

SEO stands for search engine optimization. Simply put, it makes your website appear in more search results. Several types of SEO exist. On-page and off-page SEO can be implemented quickly.

• On-page SEO: Optimizing the quality and structure of the content on a page. Content quality, keywords, and HTML tags are the key players for on-page SEO.

• Off-page SEO: Getting other sites, and other pages on your site to link to the page you are trying to optimize. Backlinks, internal linking, and reputation are your off-page MVPs.

Why SEO?

More than 90% of search queries are through Google for any number of things loosely or directly related to your business. Therefore, the best strategy is to focus on what Google likes when you optimize your webpage for search. Every search creates an opportunity to connect with these people, answer their questions, earn their trust, and solve their problems.

Successful optimization of your website drives more traffic to it. That means more brand awareness. To optimize your website, it has to target important keywords for your audience. From that you'll get more relevant traffic, a better ranking on Google, and a proper landing place for your marketing campaigns.

How SEO works?

Google crawlers constantly scan the web, gathering, categorizing, and storing the billions of web pages out there in its index. When you search for something and Google pulls up results, it’s pulling from its index, not the web itself.

The algorithm Google uses ranks websites based on the quality of the content, its relevance to the search query, the website (domain) it belongs to, and more. How people interact with the site gets factored in as well. It is a feedback system that produces the most accurate, trustworthy, and relevant results for any given search using input from you, Google, and searchers. Hence the need for top-quality content on your site is the keystone to surfacing in the search results you want to be in.

Why now?

Web crawlers like Google, and even ChatGPT, are ubiquitous. Moreover, privacy laws regarding data collection are becoming stricter. Appearing in organic searches (i.e. not in paid advertisements) will be an ideal and effective way to promote your business and attract customers.  

I would love to discuss your business and your website to devise a way to optimize it all! Email me to set up a time.